Read this article for CRM meaning and definition.įree CRM software usually exists as feature-limited or time-limited iterations of a paid-for full version. This is important because a CRM system doesn’t just get popped into a workflow and “do its thing.” People need to work with and understand CRM in order to have tangible, positive benefits for their business. You’ll be able to find out which features are most useful to you, and “shop around” (for free) before settling on a specific vendor. Without the pressure of committing money, you can take your time learning CRM. A free CRM may be the best introduction to understanding CRM.